Meet our Founder


Stephen Durham - CEO/Founder

With over 20 years in the beauty business, Stephen started by running a chain of successful salons in London, Urban Therapy. With locations in the trendiest neighborhoods like, Camden Town, Notting Hill, and Battersea (Nappy Valley). He honed his talents within the industry and developed a love for it. 

During his time in the salon business, he realized that there was a gap and a need in the hair industry for effective, performance-driven products that would work on women who have trouble maintaining thick curly hair. He responded by creating the mega popular and award winning Twisted Sista, range of products. Twisted Sista was voted Best Shampoo and Curl Product by Cosmopolitan and Best Curl Product Latina Magazine. After the success with Twisted Sista, Stephen then went on to develop his current line, American English, a luxury vegan hair care range that is packed with natural nourishing ingredients. The styling products are not only safe for daily usage, but are actually good for your hair and scalp, over time, the texture and quality of your hair improves.